Last Updated: April 06, 2010
Email Scientists brings together consumers who wish to be informed of special offers,
promotions, new products, and other buying opportunities (collectively referred
to as "Offers" below) with business clients who wish to identify and contact consumers
and who are most likely to be interested in what our clients have to offer. 'Consumers'
may include individuals at their home addresses, or business contacts at their place
of employment. Email Scientists is concerned about consumers' privacy and respects
the wishes of those consumers who don't wish to learn about such Offers. The purpose
of this Privacy Policy is to give notice of:
- The types of information that Email Scientists collects and how we collect it
- How the information is used directly by Email Scientists
- What information Email Scientists shares with selected third parties and when
- Security of the information collected
- How consumers can gain access to personally identifiable information about themselves
and request deletion of that data from Email Scientists's records.
Email Scientists's Privacy Policy complies with the CAN-SPAM Act, the federal Children's
Online Privacy Protection Act, the California Privacy Protection Act, and the Direct
Marketing Association (DMA) Privacy Promise. We are members of DMA and the Association
for Interactive Marketing.
This policy applies only to privacy policies at the Email Scientists sites. Third
party sites, including sites with which Email Scientists is affiliated, may have
different privacy policies. Email Scientists is not responsible for the privacy
policies of any site other than the Email Scientists sites.
What type of information does Email Scientists collect and how do we collect it?
Consumer Marketing Database
Email Scientists brings together data from various sources to help identify consumers
who are more likely to respond favorably to the Offers of its business clients.
This includes "Personally Identifying Information," such as first and last names,
email addresses, and physical location addresses that Email Scientists and our partners
collect directly from consumers. Email Scientists then correlates that information
with other data, such as demographic information, interests, hobbies and purchasing
preferences, obtained from multiple sources, which is maintained in personally identifiable
form in combination with those consumer names and/or addresses. (All such categories
of personally identifiable information and other information maintained in personally
identifiable form are referred to below as "Categories.") Email Scientists does
not include in its database such sensitive information as medical records, social
security numbers, credit card numbers or credit history.
Email Scientists knowingly collects personally identifiable information only about
consumers who have voluntarily given information about themselves by registering
at a website (referred to here as "Registration Data"); and have been given clear
and conspicuous notice that their electronic mail address or postal mail address
or both could be transferred to third parties for the purpose of initiating commercial
mail messages by electronic or postal delivery; and have chosen to accept those
messages by affirmatively "opting in" or by electing not to "opt out" or by agreeing
to accept those messages as a condition of participating in a website. Some of this
Registration Data comes to Email Scientists from its own online relationships with
consumers. Much of the Registration Data comes from other businesses who collect
it through their own direct consumer relationships or who accumulate Registration
Data that was collected from consumers by others; in each case, they must satisfy
Email Scientists that the information they supply for the Email Scientists database
meets these three criteria.
Email Scientists then validates in three different ways that the consumers represented
in its databases have chosen to accept third party Offers. The first check occurs
when Email Scientists receives Registration Data from other businesses relating
to consumers who are not in the active Email Scientists database; Email Scientists
sends these consumers an email giving them an opportunity to avoid receiving third
party Offers by opting out of the Email Scientists database. A second check occurs
when Email Scientists periodically sends all consumers in its active database an
email giving them an opportunity to avoid third party Offers by opting out of the
Email Scientists database. A third check occurs each time an Offer is sent to consumers;
with each Offer, consumers are given the opportunity to opt out of receiving further
Offers from the same source, or to opt out of the Email Scientists database, or
to do both.
Email Scientists does not knowingly collect personally identifiable information
either directly or from third party sources relating to anyone under age 13 and
takes reasonable steps to avoid including such information in the Email Scientists
database.
We also collect information on our website and other branded websites, where from
time to time we act as an agent to collect data for some of our partners. When filling
out subscription or information request forms, visitors are required to fill out
personal data that includes name, job title, company name, address, telephone, fax,
email and various other industry questions.
Our sites and partner sites collect opt-in email addresses which may be used for
periodic email messages announcing additions to website and/or promoting 3rd party
entities. Users have a choice to opt-in for none, one, or both types of periodic
email messages. Users who opt-in to receive our announcements only will never have
their email addresses sold, shared, or rented. Users that opt-in to receive 3rd
party promotional messages will receive them from us, our affiliates and our business
partners. In all cases, email list subscribers are given the opportunity to opt-out
on each mailing in compliance with the Can Spam Act of 2003 and DMA best practices.
How is the Data directly used by Email Scientists?
Email Scientists takes Registration Data and combines it with data from other third
party sources to create enhanced profiles of the consumers and companies represented
in its databases. These profiles may include consumer/household characteristics
described above such as demographic information, geographic location, hobbies and
purchasing preferences, or business characteristics such as SIC codes, Contact Titles,
Geographic location, or other firmographic information.
When a Email Scientists business client so requests in connection with a particular
Offer, Email Scientists analyzes the profiles in its databases to identify consumers
and business contacts with characteristics that make them seem more likely to react
favorably to the Offer.
Email Scientists uses the results of these analyses to send Offers by email to the
attention of those consumers and businesses on behalf of its business clients. Email
Scientists only discloses personally-identifiable data to its business clients for
use in connection with Offers approved by Email Scientists. By contract, we limit
use of the data to the Offer that was approved and forbid any other use. After the
data has been used in connection with the Offer, we require that it be permanently
erased from client files and databases.
How is the Data used by Clients, Partners and Third Parties?
Email Scientists uses the identifiable Consumer and Business information we collect
to offer clients a wide variety of information products and services. These products
and services include (but are not limited to) lists, customer profiles, models,
data enhancements, and turn key marketing programs. Email Scientists also licenses
our databases to authorized resellers and third parties for marketing purposes.
Authorized resellers and third party clients must agree contractually that they
operate in compliance with the Can Spam Act of 2003 and DMA best practices.
Email Scientists will also disclose information in response to a legal subpoena
or other legal process, or if reasonably necessary to protect the property, rights,
or safety of Email Scientists, it's clients, or the public.
Security of Email Scientists Data
Email Scientists takes reasonable and appropriate measures to protect against unauthorized
access, alteration, destruction or disclosure of data in the Email Scientists databases.
Internally, we restrict employee access to personally identifiable information in
our databases on a "need to know" basis and strictly forbid any use of data that
is inconsistent with this Privacy Policy.
While we use SSL encryption to protect sensitive information online, we also do
everything in our power to protect user information offline. All user information,
not just the sensitive information mentioned above, is restricted in our offices.
Only employees who need the information to perform a specific job (e.g. billing
clerks or customer service representatives) are granted access to personally identifiable
information, and then only through password protected screen savers. Furthermore,
all employees are kept up-to-date on our security and privacy practices. When new
policies are added, our employees are notified and/or reminded about the importance
we place on privacy and what they can do to ensure our customers' information is
protected. Finally, the servers on which we store personally identifiable information
are kept in a secure environment.
We will use all legal procedures at our disposal if any of these rules are violated.
Use of Cookies
From time to time, a cookie may be sent from one of Email Scientists's websites
to a user's hard drive. Cookies remember information about the user to be recalled
at a later time. Cookies are commonly used to customize pages for you based on your
browser type or other preferences or information you may have provided through the
website.
If a user chooses not to accept cookies they may still use our sites, however cookies
enable us to track and target the interests or preferences of our users to enhance
their experience while on our site.
Some of our business partners may also use cookies on our site (i.e. advertisers),
however we have no access to or control over these cookies.
Use of Log Files
IP addresses are used to analyze trends, administer the website, track user movement,
and gather broad demographic information for aggregate use. IP addresses are not
linked to personally identifiable information.
Email Scientists Website Use
By visiting our website, you agree to our use, retention, and disclosure of your
information as described in this policy.
How can consumers gain access to personally identifiable information about themselves
and request deletion of that data from Email Scientists's records?
Anyone can gain access to personally identifiable information in the Email Scientists
databases relating to him or her for the purpose of checking its accuracy, updating
the information, or for any other lawful purpose.
Deletion from the Email Scientists Email Databases
As noted above, Email Scientists periodically sends an email to all consumers and
business contacts in its active databases giving them an opportunity to avoid receiving
third party Offers by opting out of the Email Scientists databases. This occurs
approximately twice per year. Email addresses for business contacts are SMTP Verified
Quarterly or upon each rebuild of the marketing database.
Each time an Offer is sent to consumers or business contacts, they are given the
opportunity to opt out of receiving further Offers from the same source, or to opt
out of Email Scientists's databases, or to do both.
Once a consumer or business contact's email address is removed from the active Email
Scientists databases by one of these means, we will not make any further use of
personally identifiable information about the consumer, and will not subsequently
give such information to our business clients for their use, in connection with
Offers. Also, once removed, your email address will not be added back to our active
databases without your specific permission; we will permanently note your election
to opt out in a file separate from our active database and as new data comes in,
we will cross-match it with the separate file. Any further information about you
that comes to us through our own efforts or a third party source will be kept out
of our active database.
Email Scientists
141 West Front Street,
Suite 410
Red Bank, NJ 07701
Changes to this Privacy Policy
We may change this policy from time to time. We may do so on our own initiative,
or in response to new legislation, or for other reasons such as a transfer of ownership
of Email Scientists, Inc. to a different company with a different privacy policy.
Should this policy be amended, the amended policy will be posted in the Privacy
Policy location at the Email Scientists site.
For any questions, please contact:
Email Scientists
141 West Front Street,
Suite 410
Red Bank, NJ 07701
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